As one of the Big Five accounting firms, Deloitte & Touche was well known for its auditing and accounting services. They were considerably less well known for their consulting services. Our charge was to not only increase awareness, but inquiries as well. We needed to convey that whatever challenge your company is facing, Deloitte & Touche has the people, systems, and expertise to provide a solution. Our “The Answer is Deloitte & Touche” campaign used a series of high-profile success stories to highlight the broad range of their non-accounting services, including technology, inventory control, and performance improvement.